Strategies to Mobilize Your Social Media Followers Around a Cause


Wednesday, April 26, 2023


01:00 PM America/New York

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Almost 5 billion people spend 2.5 hours per day on social media—and your organization has less than a split second to grab their attention. How do you move people from scrolling past you, to actually listening, then caring about your cause, and finally joining in your effort to make a difference? 

Attend our webinar on Wednesday, April 26, at 1 pm ET / 10 am PT, where we will discuss targeted strategies for social media content creation, including: 

  • Sharing stories of your community members 
  • Using basic video and photo editing tools 
  • Crafting achievable calls to action to mobilize your followers  

After attending the webinar, work with a skilled volunteer to implement the social media strategies you learned. Register on Taproot Plus now. 


Katherine Russell

Katherine Russell is a published author and the Founder & CEO of Transformative Justice Solutions, a Washington, D.C.-based company offering strategic growth consulting for social justice organizations. She has trained multiple speakers bureau cohorts to highlight the voices of people with lived expertise in social justice issues, and her past decade of work has focused on program design for formerly incarcerated women, survivors of domestic violence, and criminal justice reform.