No budget? No problem! Launching a successful GivingTuesday campaign using pro bono


Tuesday, June 16, 2020


01:00 PM America/New_York

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With all the changes we’ve seen in traditional nonprofit fundraising these past few months, thinking ahead to planning and executing a successful online GivingTuesday campaign can be daunting. Your nonprofit needs inviting graphics, inspiring messaging, an engaging email strategy, and stand-out social media. But, don’t panic. All this is achievable even without a budget or in-house expertise. Just turn to pro bono.

This free webinar from GivingTuesday and Taproot Foundation will show you how to harness the expertise of marketing strategy, graphic design, videography, and communications professionals who want to volunteer to help your cause. You’ll learn:

  • Campaign planning and execution best practices
  • Which elements of a successful Giving Tuesday campaign can be tackled through partnerships with skilled volunteers
  • The best way to access and manage virtual pro bono support

In short, you’ll have access to the pro bono expertise you need to build a successful GivingTuesday campaign from start to finish – and in plenty of time for the big day!

Access to this webinar, just like all of Taproot’s nonprofit programming, is free of cost. All registrants will receive a recording of the event.


Taproot Foundation

The Taproot Foundation drives social change by leading, mobilizing, and engaging professionals in pro bono service. 

Kathleen Murphy Toms

Kathleen Murphy Toms directs digital strategy and communications for GivingTuesday. Before joining the GivingTuesday team, she led Illinois’ statewide GivingTuesday campaign, #ILGive. Kathleen teaches nonprofits how to raise awareness, change minds, engage hearts, open wallets, and rally people to action. Her past experience includes community organizing with several political campaigns in Chicago (including one rather famous one) and Director of Communications at Forefront, Illinois’ statewide social impact association.